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May 28, 2015

FounderLine is a live weekly webcast devoted to helping startup founders succeed, hosted by seven-time startup entrepreneur and investor Joe Beninato. Each week, Joe welcomes an experienced entrepreneur or investor to discuss startup-related topics and field questions from entrepreneurs around the world. FounderLine is broadcast live, and viewers are welcome to send questions via email or twitter. For more information, go to

In this episode, host Joe Beninato and guest Jason Lemkin of Storm Ventures answer viewer questions including:

- In your experience, is there a good/systematic approach that your product Dev team should take in determining how the product needs to evolve to match the needs of the larger enterprise?

- While founders would love to hire only A+ players, it's a tough market, so that's often easier said than done. What are some underrated characteristics in potential hires that you should consider when you can't hire the perfect candidate?

- How can Zenefits possibly be worth $4 billion after just 2 years?

- Do you have any advice for SaaS companies that are outside of the SF/SV vortex trying to get traction and raise money in a NorCal centric startup environment?